“Bringing the Japanese sense of beauty to people around the world”
Bringing our Japanese aesthetic clothing to the world is not just a matter of selling clothes all over the world, but by offering an aesthetic point of view that combines Japanese tradition and modernity, we are contributing to a culture that expands and respects diversity among people of different races, genders, and ages. We will fulfill our mission to serve as a bridge between the cultures of our respective countries and improve mutual understanding.
“Communicating Japan to the World”
We are responsible for bringing products based on the Japanese sense of beauty to the world, while at the same time "communicating Japan to the world". Our goal is to promote Japanese culture, art, values, and traditions to the world, thereby deepening understanding and acceptance of diversity. By introducing various cultural elements of Japan, we promote intercultural dialogue and mutual understanding, and open up new perspectives through communication with people from all over the world. Our goal is to build bridges of empathy and learning between people of different backgrounds. In doing so, we will enhance the value of multiculturalism and contribute to building a worldview that respects diversity.
“Pursuit of sustainable affluence”
Traditional Japanese values, especially those found in waka poetry, emphasize respecting nature, loving the changing seasons, and finding beauty in them.
Applying this concept to the modern context of striving for sustainable prosperity, our mission is to minimize the burden on the natural environment and contribute to a sustainable society. We also seek not just profit, but material abundance with spiritual satisfaction by ensuring that our activities give back to the community and contribute to the realization of a sustainable society.